Managed Service Tag - Kutztown, Pennsylvania | Lantek

Does your business view its IT as just another necessary expense? Many small businesses think of IT as a simple box to check, a cost center that eats into profits and breaks down too frequently to actually yield a return on investment. We have news for you; modern IT management gives you a means not only to maintain the status quo, but to grow into a business that remains competitive in the long term.

As a business owner, you understand the need for harmony and efficiency. Whether it's the smooth operation of your supply chain, the flow of customers through your store, or the synchronization of your sales and marketing teams, when everything works together, your business sings.

When companies talk about cybersecurity, they usually brag about their expensive technology they use to do the job: the firewalls, the fancy encryption, and the smart detection software. The thing that matters most, however, your actual employees, gets completely overlooked.

Does your business technology drive you up the wall with uncertainty? Are you reacting to IT problems when you would instead prefer to proactively leverage technology to drive your business’ growth? It’s not your fault; it’s the result of a phenomenon known as the Executive IT Gap, and it’s keeping you trapped in an endless cycle of reactive, costly, and inefficient technology decisions that are slowing your business down.

In IT, we often talk in terms of firewalls, encryption algorithms, and next-generation detection and response tools. We meticulously patch systems, configure complex security policies, and deploy the latest hardware. After two decades in this field, I can tell you where the biggest, most persistent vulnerability lies: the people.

Imagine you’re going through your workday, business as usual, until all of a sudden, you lose control of your computer. A message displays across your screen stating that your files have been encrypted and they will be permanently deleted unless you pay a huge ransom. Meanwhile, you’re sitting there thinking, “Why me? Why my small business?”

Ask yourself honestly: How well does your current IT support function? If your answer is merely "fine" or "good," you're likely settling for the status quo and missing out on significant benefits. True IT partnership isn't about break/fix; it's about strategic growth.

Let me ask you something: what do you do when one of the many, many little icons on your dashboard suddenly lights up? Chances are pretty good that some part of you starts adding up the anticipated costs of whatever repairs are going to be necessary. It’s stressful and can easily throw off your day, especially if that light is immediately followed by your car breaking down.

Small businesses have a lot of problems to worry about, including technology issues and challenges that prevent them from operating efficiently. When a problem strikes, you want to resolve it as soon as possible, period. Wouldn’t it be great if you could prevent the problem in the first place, though?

When your business is operating the way it should, it can feel like a well-oiled machine. Unfortunately though, the second something goes wrong, it starts spitting and sputtering, and before you know it, operations are impacted to the point where you’re left wondering what to do next. If you’re constantly reacting to server crashes, downtime, and data loss, you’re not running a business—you’re prolonging the inevitable, and that’s not serving you or your customers the way they deserve.