Technology Archives - Kutztown, Pennsylvania | Lantek

Seemingly everyone has a smartphone nowadays, and with the smartphone comes apps. Mobile apps fuel the largest computing ecosystems in the world and, as a result, the question may have to be asked, “Does my business need a mobile app?” Whether it's a good idea depends on your specific business goals, target audience, and resources. In this article, we will take a look at the pros and cons of developing a mobile app for your business.

Let’s talk a little bit about deepfakes. If you aren’t aware of this technology, deepfakes are essentially synthetic media. Typically they come in the form of videos or images that use artificial intelligence (AI) to replace a person’s likeness with another’s. With deepfake technology, people can convince an audience that a person said something they didn’t say. This deliberate digital subterfuge can bring with it a whole lot of problems. This week we will outline a few of them.

Emerging technologies like augmented reality (AR) and virtual reality (VR) are leveling the playing field for small businesses that decide to utilize these technologies. They can be harnessed by small businesses to engage customers, enhance their products and services, and create unforgettable experiences. This week, we'll explore some exciting ways that small businesses can leverage AR and VR to their benefit.

A point of sale system is incredibly valuable to have for any retail or hospitality business venture, and the right solution can give you a dynamic range of features and services that can drive business growth and the customer experience. Today, we want to look at some of the greatest benefits to implementing a powerful POS system.

Collaboration is a major part of any business endeavor, and if you play your cards right, you can use effective collaboration methods to improve your company’s productivity and innovation. At the heart of these improvements is technology; the right tools can streamline collaboration and make your efforts much more efficient and effective.

Modern laptops are great, in principle. Not only do you have a ton of options to get a device that does everything you need, but you get the added benefit of having a portable workstation. That being said, working on a laptop all the time isn’t exactly the most comfortable way to get things done. Fortunately, most modern laptops can easily be used like a desktop PC with just a few components.

Businesses are always trying to get the tools they need to do things in the most efficient manner they can. They are under pressure to do so and therefore can have issues when they decide to implement technology that doesn’t necessarily help them meet their goals. In this week’s blog, we take a look at how having the right view of technology can set up some long-term success for your business. 

Much of our blog content discusses the technology used by businesses as a part of their operations, but technology is extremely valuable for several other parts of running a business, including managing relationships with existing and potential customers. The technology of marketing can be remarkably effective for getting the word out about your goods and services, and you will want to ensure your IT is up to the task of managing it.

A lot of businesses need a Point of Sale system in order to effectively do business and the technology has been progressing right along with new features and it has left some businesses struggling to compete. After all, for all businesses, the customer experience is a huge consideration. This week, we thought we would take a look at four variables that businesses should consider when determining whether or not it is time to replace their POS system.

Thanks to our role as a managed service provider, a lot of our time is spent working with the technology commonly found in today’s workplaces. A prime example: the laptop workstation. This has given us a perspective of what laptop qualities are best for business use that you might find helpful as you’re looking to add additional devices to your inventory.