Technology Archives - Kutztown, Pennsylvania | Lantek

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    It’s common for business owners to view technology costs as an annoying utility bill rather than money that could be the first step in a strategy to rapidly grow their business. There is a massive difference between spending money to tread water and spending money to swim faster, however. To determine if your current IT budget is a drain or a driver, there are some questions you will need to ask. Here are some:

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    Does your business view its IT as just another necessary expense? Many small businesses think of IT as a simple box to check, a cost center that eats into profits and breaks down too frequently to actually yield a return on investment. We have news for you; modern IT management gives you a means not only to maintain the status quo, but to grow into a business that remains competitive in the long term.

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    When companies talk about cybersecurity, they usually brag about their expensive technology they use to do the job: the firewalls, the fancy encryption, and the smart detection software. The thing that matters most, however, your actual employees, gets completely overlooked.

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    Are you exhausted from constantly dealing with garbled audio, dropped calls, and confusing telephone bills from your vendor? You deserve better, and while you know it, your telephone provider doesn’t. Thankfully, we do as well, and we have just the solution for you: Voice over Internet Protocol, or VoIP.

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    Network bottlenecks are some of the biggest problems that businesses face in their networking architecture. While you might be paying your ISP for a certain speed standard, chances are you’re not getting it, especially if you’re relying on a consumer-grade router. If your network can’t handle all the abuse you throw at it day to day, then you could be putting your productivity and profits in jeopardy.

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    In IT, we often talk in terms of firewalls, encryption algorithms, and next-generation detection and response tools. We meticulously patch systems, configure complex security policies, and deploy the latest hardware. After two decades in this field, I can tell you where the biggest, most persistent vulnerability lies: the people.

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    Most modern businesses are powered by their on-premise server hardware assuming that it creates a more secure environment for them. While having your data close by, where you can easily access it, sounds like a great idea, know that there are also issues that arise from these kinds of arrangements. In fact, your business might be the most dangerous place you can host your data. Here’s why.

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    Historically, AI has been perceived by SMBs as complex, expensive, and outside their operational scope. Today, the democratization of AI via SaaS and integrated platforms makes it a cost-effective, practical IT asset with measurable ROI.

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    Ask yourself honestly: How well does your current IT support function? If your answer is merely "fine" or "good," you're likely settling for the status quo and missing out on significant benefits. True IT partnership isn't about break/fix; it's about strategic growth.

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    No matter the size or industry of your business, effective communication is a constant challenge that dictates where you spend your tech budget.

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